Saturday, October 2, 2010

Inca Kola


Inca Kola, originally uploaded by jtobiason08.
Inca Kola is the national pop of Peru. It used to be its own company and was one of the only national brands in the world that could stand up against coke in popularity. For a long time, no matter what kind of marketing or ads that Coke put in the country, it could not outsell Inca Kola. So, in order to fix this problem, Coke just bought it. Coke and Inca Kola are generally the only options at a restaurant. It is not unheard of for a Peruvian to say, "Quiero Inca, no queiro el imperio" or "I want Inca, I don't want the empire." Peruvians still hold on to Inca Kola as theirs and think of Coke as the carbonated Galactic Empire. It hard to describe the taste of Inca Kola. It kinda tastes like the child of bubble gum and cream soda, but extremely sweet. When I first got to Peru, I hated Inca, but by the end I found it tolerable and a good partner to ceviche because the sweetness of the drink really helped to balance the bitterness of the lemon cooked fish.

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